Joseph K. Roberts, REBC®, RHU®, LUTCF®

Joseph K. Roberts, REBC®, RHU®, LUTCF®

Executive Vice President
Financial Advisor

Since joining Midlands in 1993, Joe has strived to build long-term relationships while providing excellent service to his clients. He is a licensed Life, Health, and Annuities advisor with primary emphasis in group insurance and retirement plans. Joe is also securities registered. He is passionate about helping others protect their families and plan for their future.

Joe also places great emphasis on giving back to the community. He does this through involvement in various leadership positions with the Nebraska Association of Health Underwriters and Rotary International. A few accomplishments include being selected as the NAHU Underwriter of the Year and winning the Rotary International Cadwallader Award.


  •  REBC (Registered Employee Benefit Consultant)
  • RHU (Registered Health Underwriter)
  • LUTCF (Licensed Underwriter Training Council Fellow)
  • Series 7 and 63 - Principal Securities Registered Representative & Investment Advisor Representative

Business and Community Involvement:

  •  National Association of Insurance and Financial Advisors (NAIFA)  National Association of Health Underwriters (NAHU)
  • Rotary International, Lincoln South Club
  • Sheridan Lutheran Church
  • Society of Financial Service Professionals
  • Leadership Lincoln
Phone 402-434-8050
Fax 402-434-8051