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1128 Lincoln Mall, Suite 200, Lincoln, NE 68508

Core Values

This is not just a financial planning and employee benefits business. To us, it’s a way of life.

At Midlands Financial of Lincoln, Nebraska, we believe a strong set of core values is important to remaining an exceptional organization and effectively meeting your financial planning and employee benefits needs. We have established a strong set of values to guide the actions and behaviors of the company. These values are embraced by all of us in our daily work lives.


  • Continuous Improvement
  • Focus on Quality
  • Excellence in All That You Do
  • Always Do the Right Thing


  • Energy
  • Attitude
  • Effort
  • Enthusiasm

Team Player

  • Accountability
  • Selfless
  • Collaboration
  • Discipline


  • Unlimited Integrity
  • Respect for All
  • Keep Our Promises
  • Be Authentic